Who says that guests have to travel to an event and not the other way round? Exactly! And that’s why one of Europe’s market leaders in heating, ventilation and air-conditioning technology decided to implement the idea in a pan-European format. 85 events in eight countries, 50 cities and with over 10,000 guests.
A total of 50 cities in Europe were on the tour schedule for the presentation of new products by one of Europe’s market leaders in heating, ventilation and air-conditioning technology. And all 50 have one thing in common: they can all be reached with one and the same ship.
events in seven months. This meant up to five events at two or even three different locations every week. No roadshow can keep up with this on a comparable scale, because although a ship isn’t all that fast, it is so large that the complete event facility can travel intact and doesn’t need to be set up and dismantled at every location.
During cruises, floating skyscrapers take paying visitors to places of interest. At a MK Mentor boat show it’s exactly the other way round. There the place of interest comes to the guests in the form of an exhibition complete with a party location and all the fittings. In this case, more than 10,000 of the client’s customers took the opportunity to experience the latest trends in heating, ventilation and air-conditioning up close and right on their doorstep.
The tour led through the Netherlands, Belgium, Germany, Austria, Slovakia, Hungary, Serbia and Croatia. And the five different event formats, all of them adapted to local characteristics, were as varied as the countries visited.
was the distance covered by the exhibition ship and its crew during the seven-month tour through Europe. That’s pretty much the distance between Berlin and San Francisco.
IF THE MOOD ON BOARD IS GOOD, IT’S MAINLY BECAUSE OF THE SOLIDARITY WITHIN THE TEAM. WHAT CAN I SAY? HERE EVERYONE PULLED TOGETHER – EVEN AFTER SEVEN LONG MONTHS SPENT TRAVELLING ACROSS EUROPE.
Simone Braun, Operative Project Assistant